We are very excited and humbled to introduce the Heroes Program. We’ve taken our years of experience as top brokers on Long Island to bring rewards to the people that deserve it most… our everyday heroes. We hope that this company shows our heroes a small gratitude of thanks.

Annmarie Portaro

Annmarie Portaro is a top Associate Broker and Branch manager for Charles Rutenberg Realty.

“The beginnings of my career in Prudential Douglas Elliman helped me refine the skills that blossomed into  the development of my own team under Remax North Shore. It was there I spent many years as a Top Producer until the company changed names. 

Personally, I'm 1 of 5 children out of my family full of heroes. My brother is NYPD, my uncle is a Nassau Police officer, my dad is a retired correction officer. Also, my first cousin was lieutenant of first infantry and his son is now in West Point. All our close friends and family are either teachers, firefighters, police and military . I have 2 children, ages 9 and 10.  I would be proud if either of my children chose any of these courageous careers.

My belief in life is you live once and I would like to sit back when I'm old and gray and know I did something great that will carry on long after I'm gone. I couldn't think of anything better than developing a company that is dedicated to our heroes and shows gratitude for their dedication and services. I‘ve cared for my elderly Grand Aunt and Uncle for the past 10 yrs. Watching them revel in their memories and accomplishments, seeing how it’s helped keep their spirits up,  has helped me to develop this company. I dedicate this company to them, and to all of our fallen heroes and their families.

Jennifer Lien

Do you have a hero? This is a question that makes you think of someone or in my life many people that help in our world. I was born and raised on Long Island with a BA in Business Administration. From there I have had many different career paths until finally I became I agent.

I have been a Licensed Sales Associate for the the past 7 years and within this time I found Annmarie Portaro who became my business partner and best friend and part founder of the NYHeroesProgram.

About two years ago I decided to do something special for the people I call my heroes especially after 911. My father in law is a retired police officer, brother in law who served in the military, and many friends who have done so much to help others. It first started out with giving 15% back of our real estate commission to fire fighters, teachers, law enforcement, military personnel, veterans, &medical personnel. From this small concept I decided to include other businesses to pay a small fee to be part of our program and give a discount to all our members. The best part of our program is the members are FREE!   I also want to dedicate this program to my brother in law James Lien who served in the military repairing the planes. Unfortunately he and a few of his friends got gravely ill from rare diseases. Jimmy developed a rare type of Leukemia which he passed away on his 30th birthday leaving a beautiful wife and baby behind.  This is a big part of why I want to help many families out there. I am hoping that by doing this we can touch as many people as we physically can.

I am an active part of my community. In 2007 I helped with one of the biggest charity events for Stevens & Alexandra’s Cohen’s Children’s  hospital . I than put together with my business partner a toy drive in 2010 and all the toys were donated to the same hospital. This past year was Remembering 911 I put together again with my business partner a charity to raise money for the widows and children fund for the PBA in NYC.  I continue to help and support my community and try to give a hand as often as I can. I am a member of the Huntington Chamber of Commerce, and on many other committees.
My business in real estate:  For the past 7 years I’ve been an actively selling residential real estate agent in the Huntington Township and surrounding areas. During this time I’ve pursued advanced real estate training, earned a bunch of awards, and had the privilege and pleasure to successfully represent many wonderful people. I receive repeat and referral business because of the top shelf service, account management skills, information technology, finance experience, thinking out of the box, energetic, friendly, humble, compassionate, and fun. Buying or selling a home is the largest financial transaction most people make in their lives. I dedicate myself to be with my customer/client every step of the real estate transaction.

I cannot believe that the purpose of life is to be “happy” I think the purpose is to be useful, to be responsible, to be compassionate-It is, above all, to matter and to count, to stand for something, to have made some difference that you lived at all. (Leo C Rester) I hope one day people will remember me for the one to help and give back to others. 

© 2014 NY Heroes Program

phone:  631-784-7733   |   fax:  631-784-7731

     email:  nyheroesprogram@hotmail.com

                   or  Submit Your Info Here

Annmarie Portaro & Jennifer Lien

It is our hope that those who chose a path to better the world will find their own path easier due to our service. Each of the participating companies in our extensive catalogue have made discounted fees available for the heroes that protect, teach and nurse us each and every day.

For more on the program, check out our Frequently Asked Questions page.



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Charles Rutenberg Reality
775 Park Ave., STE 225

Huntington, NY 11747
phone: 631-784-7730